Case Studies

TIESTO GLOBAL 2008 WORLD TOUR

10 PixAngels & 6 brand ambassadors

OBJECTIVE

Enhance live experience at Tiestos festival tour at Ingleston festival in August 2008 and drive the target audidence online to view merchandise, promote sales and enrich customer database. Free demo CDs were also distributed to consumers and data capture by hand held PDAS.

 RESULTS

• printed photos 2,870
• online views 11,363
• downloads 4,863
• e-cards 1,841
• facebook seeds 864
• bebo seeds 1,487
• unique traffic 6,814