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PixAngels responded to a brief to deliver the photo elements of SSE's #GoGlasgow experiential campaign during the 2014 Commonwealth Games, as well as to amplify their sponsorship both on and offline.
Feeding into the wider GoGlasgow campaign, the activation at Glasgow Green provided an opportunity for fans to capture a unique photo of themselves supporting their home nation in front of an interactive hashtag.
Visitors to the experiential hub were greeted by SSE Energisers and taken to a spot in front of the podium where they were snapped by PixAngels photographers.
The PixAngels app enabled images to be instantly tweeted to the @GoGlasgowGreen Twitter Page with hashtags such as #GoScotland, #GoEngland and #GoWales. This meant that offline activity could be linked to what was happening online through social media channels.
Team Scotland captain and silver medalist Eilidh Child got involved in the activity, posing with fans in front of the #GOSCO. Fellow SSE Ambassador Sir Chris Hoy also joined in at Glasgow Green and helped whip up support.
"PixAngels used their technology and talent to capture moments within our experiential platform at the Glasgow Green. With over 10,000 people going through our showcase over 9 days, professionalism and efficiency were key to making sure the consumers journey was seamless
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