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Second-Hand Smoke

Second-Hand Smoke

Brief / Objectives

PixAngels worked with experiential marketing agency Kommando on behalf of the Scottish Government to deliver a powerful and innovative field marketing campaign. The aim was to raise awareness of the dangers of second-hand smoke in the home, focusing specifically on the dangers faced by children.

The breif consisted of providing the photo elements for the Right Outside campaign; including branded giveaways at the end of the consumer experience, conducting data capture and instantly uploading images to a branded gallery which held photos, key tips, campaign videos and surveys.

"PixAngels have been fantastic to work with on the Second-Hand Smoke campaign. The field staff were enthusiastic, well-briefed and professional whilst the team behind the scenes could not have been more helpful and hands-on in terms of making it all happen."

Visits To The Gallery

98%

Social Media Shares

41%

E-Mails Collected

72%

The tour comprised of 60 dates in total, visiting various locations throughout Scotland. An interactive stand - designed to mimic a typical living room space - was built to house the right outside experience.

Using the power of augmented reality software, Kommando were able to 'make the invisible visible', allowing visitors to see dangerous toxins floating around them and inside of them through a bespoke app mirrored on a big screen.

Visitors were then asked to 'take it right outside' through the living room door, where they had their photo taken courtesy of PixAngels and made a pledge to keep their home smoke-free.

Photos were printed on-the-spot and gifted to visitors in 'healthier Scotland' branded frames. These keepsakes served as reminders of the experience and helped to motivate future behaviour change.

All of the photographs taken were assigned a unique code, and were instantly uploaded to a bespoke and private online gallery. Visitors to the gallery could add photo filters and create collages. The gallery also included the supporting TV advert, a lung quiz, and links to the campaign website.

From the gallery, consumers were able to seed images to social media, informing their friends of their pledge and spreading the important campaign messages to a wider audience.

"PixAngels have been fantastic to work with on the Second-Hand Smoke campaign. The field staff were enthusiastic, well-briefed and professional whilst the team behind the scenes could not have been more helpful and hands-on in terms of making it all happen."

Visits To The Gallery

98%

Social Media Shares

41%

E-Mails Collected

72%

The tour comprised of 60 dates in total, visiting various locations throughout Scotland. An interactive stand - designed to mimic a typical living room space - was built to house the right outside experience.

Using the power of augmented reality software, Kommando were able to 'make the invisible visible', allowing visitors to see dangerous toxins floating around them and inside of them through a bespoke app mirrored on a big screen.

Visitors were then asked to 'take it right outside' through the living room door, where they had their photo taken courtesy of PixAngels and made a pledge to keep their home smoke-free.

Photos were printed on-the-spot and gifted to visitors in 'healthier Scotland' branded frames. These keepsakes served as reminders of the experience and helped to motivate future behaviour change.

All of the photographs taken were assigned a unique code, and were instantly uploaded to a bespoke and private online gallery. Visitors to the gallery could add photo filters and create collages. The gallery also included the supporting TV advert, a lung quiz, and links to the campaign website.

From the gallery, consumers were able to seed images to social media, informing their friends of their pledge and spreading the important campaign messages to a wider audience.