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Molton Brown

Molton Brown

Brief / Objectives

To create a Mother's Day themed in-store experience with a personal touch & digital slant to support the launch of Molton Brown’s latest Collection, “Lily of the Valley & Star Anise”.

The target audience for the activity covered all visitors to the Molton Brown stores shopping for Mother’s Day gifts; primarily sisters shopping for Mum or Mother’s and daughter’s shopping for Gran.

In response to the brief, a 2 day personalised Mother’s Day photographic experience was devised taking place in 10 stores across the country which aimed to create in-store theatre and drive an emotional connection with the brand.

Working with a floral backdrop & props, PixAngels were on hand to welcome shoppers into the store, provide detailed information on the new collection and encourage them to take part in the photo op. Consumers were invited to have their photo taken in front of the branded flower wall, which were printed and transformed into a lovely personalised Mother’s Day card on the spot using wearable technology. Customers could choose from a variety of floral props including plaques featuring statements such as “Happy Mother’s Day”, “Best Mum Ever” and “Love You Mum” to complete their photo.

PixAngels then collected consumer’s data, allowing an instant email to be sent containing a personalised message from Molton Brown along with their branded image. A competition mechanic was also incorporated to drive social shares whereby sharing to Instagram with #MBForeverFloral offered the chance to win the entire new collection. 

The target audience for the activity covered all visitors to the Molton Brown stores shopping for Mother’s Day gifts; primarily sisters shopping for Mum or Mother’s and daughter’s shopping for Gran.

In response to the brief, a 2 day personalised Mother’s Day photographic experience was devised taking place in 10 stores across the country which aimed to create in-store theatre and drive an emotional connection with the brand.

Working with a floral backdrop & props, PixAngels were on hand to welcome shoppers into the store, provide detailed information on the new collection and encourage them to take part in the photo op. Consumers were invited to have their photo taken in front of the branded flower wall, which were printed and transformed into a lovely personalised Mother’s Day card on the spot using wearable technology. Customers could choose from a variety of floral props including plaques featuring statements such as “Happy Mother’s Day”, “Best Mum Ever” and “Love You Mum” to complete their photo.

PixAngels then collected consumer’s data, allowing an instant email to be sent containing a personalised message from Molton Brown along with their branded image. A competition mechanic was also incorporated to drive social shares whereby sharing to Instagram with #MBForeverFloral offered the chance to win the entire new collection.