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Raise awareness around the brand new Lucozade offer and to generate a buzz around Lucozade Energy ‘Happy Holiyaayyy’ campaign in ASDA shopping stores throughout the UK.
At each site, we had a team of dedicated promotional staff to give away free samples of Lucozade Energy and encourage passers-by to get involved and get involved by getting their picture taken in front of the Lucozade branded VW Campervan.
Not only did we send the images straight to the user in real time (via customer friendly data capture), we also uploaded them to a Lucozade branded gallery. This provided an opportunity for customers to share their experience online via social media.
If you would like to improve and increase consumer engagement at your next sampling campaign or product launch, we would love to hear from you!