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John Lewis

John Lewis

Brief / Objectives

As part of their first-time sponsorship of "Kew The Music", John Lewis trusted PixAngels to bring their sponsorship to life & convert it into tangible results. Kew The Music was a perfect fit with the John Lewis target market and aimed to build awareness of the brands very successful range of Kew Gardens home and garden products.

PixAngels worked in conjunction with Fuse International to raise awareness of John Lewis' sponsorship of the event both during and after the weekend was over, as well as to drive traffic to the retailer's website and social media pages.

Bubbly and enthusiastic Angels roamed the event and captured guests special moments using PixAngels specialised photo marketing app.

The Angels mingled with guests throughout the entire festival which included branded John Lewis areas where guests relaxed on loungers, rocking chairs and dined in the food and drink gazebo.

Angels snapped festival goers & handed over a pocket sized branded John Lewis card with a unique code corresponding to their image. This would be used later by festival goers when retrieving their image.

After each event, John Lewis connected further with festival goers via the online photo gallery, helping visitors relive unforgettable moments.

E-Mail Addresses Collected

85%

Visitors browsed through their images on the John Lewis branded gallery accessed via the company's website, with many choosing to keep their memories by either printing, saving or sharing their branded image.

Lastly the gallery included links to John Lewis's social media channels, meaning visitors could like or follow the brand after retrieving their photos with just one click.

Social Media Shares

68%

Bubbly and enthusiastic Angels roamed the event and captured guests special moments using PixAngels specialised photo marketing app.

The Angels mingled with guests throughout the entire festival which included branded John Lewis areas where guests relaxed on loungers, rocking chairs and dined in the food and drink gazebo.

Angels snapped festival goers & handed over a pocket sized branded John Lewis card with a unique code corresponding to their image. This would be used later by festival goers when retrieving their image.

After each event, John Lewis connected further with festival goers via the online photo gallery, helping visitors relive unforgettable moments.

E-Mail Addresses Collected

85%

Visitors browsed through their images on the John Lewis branded gallery accessed via the company's website, with many choosing to keep their memories by either printing, saving or sharing their branded image.

Lastly the gallery included links to John Lewis's social media channels, meaning visitors could like or follow the brand after retrieving their photos with just one click.

Social Media Shares

68%