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John Lewis

John Lewis

Brief / Objectives

As part of their first-time sponsorship of "Kew The Music", John Lewis trusted PixAngels to bring their sponsorship to life & convert it into tangible results. Kew The Music was a perfect fit with the John Lewis target market and aimed to build awareness of the brands very successful range of Kew Gardens home and garden products.

PixAngels worked in conjunction with Fuse International to raise awareness of John Lewis' sponsorship of the event both during and after the weekend was over, as well as to drive traffic to the retailer's website and social media pages.

Social Media Shares

68%

E-Mail Addresses Collected

85%

Angels snapped festival goers & handed over a pocket sized branded John Lewis card with a unique code corresponding to their image. This would be used later by festival goers when retrieving their image.

After each event, John Lewis connected further with festival goers via the online photo gallery, helping visitors relive unforgettable moments.

Visitors browsed through their images on the John Lewis branded gallery accessed via the company's website, with many choosing to keep their memories by either printing, saving or sharing their branded image.

Lastly the gallery included links to John Lewis's social media channels, meaning visitors could like or follow the brand after retrieving their photos with just one click.

If you would like to improve and increase consumer engagement at your next event, we would love to hear from you!

Social Media Shares

68%

E-Mail Addresses Collected

85%

Angels snapped festival goers & handed over a pocket sized branded John Lewis card with a unique code corresponding to their image. This would be used later by festival goers when retrieving their image.

After each event, John Lewis connected further with festival goers via the online photo gallery, helping visitors relive unforgettable moments.

Visitors browsed through their images on the John Lewis branded gallery accessed via the company's website, with many choosing to keep their memories by either printing, saving or sharing their branded image.

Lastly the gallery included links to John Lewis's social media channels, meaning visitors could like or follow the brand after retrieving their photos with just one click.

If you would like to improve and increase consumer engagement at your next event, we would love to hear from you!