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Highland Spring

Highland Spring

Brief / Objectives

Highland Spring's key focus was to raise awareness of their partnership as official water suppliers of several sporting events across the UK and its brand positioning "Full of the Joys of Highland Spring." In doing so they encouraged everyone to become more active and get involved in sport.

Views to the Gallery

126%

"PixAngels is a fantastic way for consumers to permanently capture those little moments of joy at the various events we're involved in throughout the year."

Social Media Shares

36%

Downloads and Prints

27%

PixAngels roamed several sporting events across the UK, snapping lots of happy fans and explaining Highland Spring’s partnership as the official water supplier to them. Images were printed and sealed in branded frames within 60 seconds whilst recipients data was captured electronically via the PixAngels app, allowing an email to be sent reminding them where to access digital copies of their photos.

PixAngels wore purple Highland Spring branded uniforms, ensuring they stood out amongst the crowd. Several people commented that they were intrigued by Highland Spring’s presence and approached the Angels to find out more. Branded props such as ‘Full of the Joys’ speech bubbles and glasses added humour and an element of fun to the photos, in turn encouraging more consumers to have their picture taken.

All images were uploaded to a branded online image gallery which allowed engagement to be extended post event. To help increase website traffic, photo recipients were directed to the Highland Spring website or Facebook page to be able to view/ download their images.

From the website, FB page or their personal email, participants were directed to the image gallery. To access photos, guests would ‘like’ the brand’s FB page and then enter their unique code. Via the gallery users could view, download, create collages and share branded photos across popular social media platforms.

Guests were reminded to upload images to their own Facebook/ Twitter page to be in with a chance of winning one year's supply of Highland Spring water. All entries were recorded and then a winner was picked randomly.

Views to the Gallery

126%

"PixAngels is a fantastic way for consumers to permanently capture those little moments of joy at the various events we're involved in throughout the year."

Social Media Shares

36%

Downloads and Prints

27%

PixAngels roamed several sporting events across the UK, snapping lots of happy fans and explaining Highland Spring’s partnership as the official water supplier to them. Images were printed and sealed in branded frames within 60 seconds whilst recipients data was captured electronically via the PixAngels app, allowing an email to be sent reminding them where to access digital copies of their photos.

PixAngels wore purple Highland Spring branded uniforms, ensuring they stood out amongst the crowd. Several people commented that they were intrigued by Highland Spring’s presence and approached the Angels to find out more. Branded props such as ‘Full of the Joys’ speech bubbles and glasses added humour and an element of fun to the photos, in turn encouraging more consumers to have their picture taken.

All images were uploaded to a branded online image gallery which allowed engagement to be extended post event. To help increase website traffic, photo recipients were directed to the Highland Spring website or Facebook page to be able to view/ download their images.

From the website, FB page or their personal email, participants were directed to the image gallery. To access photos, guests would ‘like’ the brand’s FB page and then enter their unique code. Via the gallery users could view, download, create collages and share branded photos across popular social media platforms.

Guests were reminded to upload images to their own Facebook/ Twitter page to be in with a chance of winning one year's supply of Highland Spring water. All entries were recorded and then a winner was picked randomly.