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Top five ways to use event photography to increase return on your brand experiences

Posted By PixAngels

One of the toughest things to do as a business is to increase customer loyalty while also boosting the likelihood of repeat business and brand advocacy…all of which ultimately increase the return on your brand experience, so what are you doing to ensure that?

Below is how we can increase your return on brand experiences:

Increase Social Following

Wherever photos go, your branding goes too. Social media keeps the conversation going even when the campaign has finished. Our social share function amplifies your visibility to reach a wider audience. Consumers instantly share branded content across social media. This will help you get the best out of social media and increase the chance of making a positive impression on future consumers.

Brand Advocacy

By photographing your event and facilitating easy sharing across social media, you are instantly turning guests into brand advocates who are promoting your brand to all their friends and followers at no extra cost, and all of their friends and followers and then all of their friends and followers…you can see where I’m going with this.

Drive Revenue

Photographs can be uploaded directly to our bespoke branded gallery. There are a number of ways to increase your revenue stream with our galleries: take full advantage by displaying your logos throughout the gallery or even drive sales and e-commerce with purchase incentives via click through links & display ads, it really is up to you.

Data Capture

Creating exciting photographic experiences at live events is only one side of things. Our unique software allows users to receive their photo via email instantly. Instead of the standard form to enter email addresses, users receive a photo print out in exchange for their email address. This process is less laboring, we have found consumers are more accepting in giving their data when they are receiving an this case their photo. These lists are then available after the event for future event communication and sales leads.

Nostalgic Mementos

Activate your brand, printed photos give people a tangible item to take home and appreciate long after the event has come to a close. This means your brand message lives on well after the event has finished, maximising your chance to increase returns

If you are looking to increase your ROI in your next campaign, we’d love to hear from you.